# ThriveBase — The AI-Native CRM

> ThriveBase is an AI-native CRM platform that helps small and mid-size sales teams close more deals with built-in calling, email sequences, pipeline automation, and AI-powered lead intelligence.

## Company

- Name: ThriveBase
- Website: https://thrivebase.app
- Category: SaaS / CRM / Sales Automation
- Founded: 2025
- Target: Sales teams 2-50 people switching from Close, HubSpot, or Salesforce

## Product

ThriveBase replaces 12+ separate tools with one integrated platform:

- **CRM**: Contacts, leads, deals with full lifecycle management
- **Power Dialer**: Built-in Twilio telephony with call queue, recording, transcription
- **Email Sequences**: Multi-step drip campaigns with open/click tracking
- **Pipeline Automation**: Rules engine — when deal enters stage → create task, send email, notify
- **AI Lead Scoring**: Gemini-powered scoring with search grounding for real-time company data
- **AI Lead Enrichment**: Auto-enrich leads with company data, industry, size, funding
- **AI Deal Coaching**: Risk assessment, action recommendations, objection handling
- **AI Email Writer**: Context-aware email drafting for cold outreach, follow-ups, proposals
- **Voice AI**: Call transcript analysis — sentiment, talk ratio, keywords, coaching tips
- **Predictive Pipeline**: Win probability predictions, revenue forecasts, pipeline health scoring
- **Unified Inbox**: Emails, calls, tasks, calendar events in one view
- **Documents**: Upload, manage, share with deal/contact linking
- **Calendar**: Event scheduling with Google Calendar sync
- **Blog CMS**: Built-in content management for marketing
- **Zapier/Make Integration**: Outbound webhooks + inbound actions API
- **Custom Reports**: Dynamic SQL report builder with saved reports
- **Team Leaderboard**: Ranked performance by deals, calls, emails, tasks
- **Custom Fields**: User-defined fields on contacts, deals, leads

## Pricing

| Plan | Price | Includes |
|------|-------|----------|
| Free | $0/mo | 100 contacts, basic CRM, 50 AI credits |
| Growth | $29/user/mo | 5,000 contacts, email sequences, power dialer, 500 AI credits |
| Scale | $79/user/mo | Unlimited contacts, automation, custom reports, 2,000 AI credits |
| Enterprise | Custom | Dedicated support, custom AI models, SLA |

## API

Base URL: https://thrivebase.app/api

### Public Endpoints (no auth)
- `POST /api/leads/capture` — Universal lead capture (Typeform, Jotform, Zapier, etc.)
- `POST /api/leads/actions` — Inbound automation actions (create lead/contact/deal/task)
- `GET /api/webmaster/blog` — Public blog posts
- `GET /api/webmaster/blog/categories/list` — Blog categories

### Authenticated Endpoints (Bearer token)
- `POST /api/uac/auth/login-internal` — Login
- `GET /api/crm/{module}/records` — CRUD for leads, contacts, deals, activities, tasks, calendar, notifications
- `POST /api/email/sequences/sequences` — Email sequence management
- `POST /api/crm/automation/rules` — Pipeline automation rules
- `GET /api/crm/pipeline/predictions` — AI deal predictions
- `GET /api/crm/pipeline/forecast` — Revenue forecasts
- `GET /api/crm/pipeline/health` — Pipeline health score
- `POST /api/uac/ai/deal-coaching` — AI deal coaching
- `POST /api/uac/ai/write-email` — AI email writer
- `POST /api/uac/ai/pre-call-research` — Pre-call intelligence
- `POST /api/uac/ai/enrich-lead` — Lead enrichment
- `POST /api/uac/ai/score-lead` — Lead scoring
- `POST /api/power-dialer/voice-ai/analyze` — Voice AI analysis
- `GET /api/crm/reports/custom` — Custom reports
- `GET /api/crm/leaderboard` — Team leaderboard
- `GET /api/crm/custom-fields/{module}` — Custom field definitions

## Tech Stack

- Frontend: React + TypeScript + Vite + Tailwind CSS + shadcn/ui
- Backend: Node.js + Express (8 microservices on DigitalOcean App Platform)
- Database: PostgreSQL (DigitalOcean Managed) with PgBouncer connection pooling
- Cache: Redis
- AI: Google Gemini with search grounding
- Telephony: Twilio (Voice, SMS)
- Payments: Stripe
- Email: Gmail OAuth + Resend (transactional)
- Storage: DigitalOcean Spaces (S3-compatible)
- CDN: Vercel (frontend)

## Differentiators

1. **AI-native, not bolt-on** — AI is embedded in every workflow, not a paid add-on
2. **Built-in telephony** — Power dialer included, not $99/mo extra like Close
3. **10-minute setup** — Not weeks of implementation like Salesforce
4. **$19/user all-in** — vs $110+/user for equivalent tool stack
5. **Email sequences included** — Multi-step drip campaigns at no extra cost
6. **Pipeline automation** — Rules engine for deal stage transitions
7. **Unified inbox** — Emails, calls, tasks, calendar in one view

## Contact

- Support: support@thrivebase.app
- Sales: sales@thrivebase.app
- Blog: https://thrivebase.app/blog